The expectations we have for companies we research are no different to the expectations we have for ourselves.
Losing the trust of clients, be it due to unethical business practices, prioritising a manager’s own interests over that of its clients’ in situations of conflict, or simply providing poor service, are in our view some of the greatest risks to the sustainability of an asset management business.
The standard we hold others to is the one we hold ourselves to.
This means:
- we have always been completely transparent – in both how we are looking after your capital and what it costs you.
- we have always made decisions in favour of the investor – regardless of how uncomfortable they may have made us feel as business owners.
Platinum has a simple core belief: if we responsibly and successfully look after our clients’ money, our business should prosper. A failure to understand and commit to this priority will not result in an enduring asset management business; marketing, commissions and other selling practices notwithstanding.
This belief has led Platinum to maintain a commitment to sustainable business practices and sound investment management. In particular, we consider the following are key to the long-term sustainability of our business:
