Nintendo: Switching it up with Innovation
29 Oct 2020
Nintendo is a well-known producer of gaming consoles and related software. Founded in 1889 and headquartered in Japan, Nintendo has long been known as a conservative company, focused on maintaining its core family-oriented game and character franchises. Critics have viewed the company as slow to adapt to changes in the gaming world, including the increased prevalence of smartphone gaming, as well as to the digital distribution of gaming software. More recently, following the death of long-time CEO, Satoru Iwata, the company has altered its strategic direction in a way that may benefit both its customers and its shareholders.